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Microdata HTML

Microdata HTML

Microdata HTML is a schema created in 2013.

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Microdata is a WHATWG HTML specification used to nest metadata within existing content on web pages. Search engines, web crawlers, and browsers can extract and process Microdata from a web page and use it to provide a richer browsing experience for users. Search engines benefit greatly from direct access to this structured data because it allows them to understand the information on web pages and provide more relevant results to users. Read more on Wikipedia...


Example from the web:
<div itemscope itemtype="http://schema.org/RentalCarReservation"> <meta itemprop="reservationNumber" content="546323"/> <link itemprop="reservationStatus" href="http://schema.org/Confirmed"/> <link itemprop="url" href="http://carrentals.com/view/546323"/> <div itemprop="underName" itemscope itemtype="http://schema.org/Person"> <meta itemprop="name" content="John Smith"/> <meta itemprop="email" content="john@mail.com"/> </div> <div itemprop="programMembership" itemscope itemtype="http://schema.org/ProgramMembership"> <meta itemprop="memberNumber" content="1234567"/> <meta itemprop="program" content="AAA"/> </div> <div itemprop="bookingAgent" itemscope itemtype="http://schema.org/Organization"> <meta itemprop="name" content="Car Rentals Internationaly"/> <link itemprop="url" href="http://carrentals.com/"/> </div> <meta itemprop="bookingTime" content="2027-01-14T13:05:00-05:00"/> <meta itemprop="modifiedTime" content="2027-03-14T13:05:00-05:00"/> <link itemprop="confirmReservationUrl" href="http://carrentals.com/confirm?id=546323"/> <link itemprop="cancelReservationUrl" href="http://carrentals.com/cancel?id=546323"/> <link itemprop="modifyReservationUrl" href="http://carrentals.com/edit?id=546323"/> <link itemprop="checkinUrl" href="http://carrentals.com/checkin?id=546323"/> <div itemprop="potentialAction" itemscope itemtype="http://schema.org/ConfirmAction"> <link itemprop="target" href="http://carrentals.com/confirm?id=546323"/> </div> <div itemprop="potentialAction" itemscope itemtype="http://schema.org/CancelAction"> <link itemprop="target" href="http://carrentals.com/cancel?id=546323"/> </div> <div itemprop="potentialAction" itemscope itemtype="http://schema.org/EditAction"> <link itemprop="target" href="http://carrentals.com/edit?id=546323"/> </div> <div itemprop="potentialAction" itemscope itemtype="http://schema.org/CheckInAction"> <link itemprop="target" href="http://carrentals.com/checkin?id=546323"/> </div> <div itemprop="reservationFor" itemscope itemtype="http://schema.org/RentalCar"> <meta itemprop="name" content="Economy Class Car"/> <meta itemprop="model" content="Civic"/> <div itemprop="brand" itemscope itemtype="http://schema.org/Brand"> <meta itemprop="name" content="Honda"/> </div> <meta itemprop="description" content="Sedan 4 Door, 5 Seatbelts, Automatic transmission"/> <div itemprop="rentalCompany" itemscope itemtype="http://schema.org/Organization"> <meta itemprop="name" content="Hertz"/> </div> </div> <div itemprop="pickupLocation" itemscope itemtype="http://schema.org/Place"> <meta itemprop="name" content="Hertz San Diego Airport"/> <div itemprop="address" itemscope itemtype="http://schema.org/PostalAddress"> <meta itemprop="streetAddress" content="1500 Orange Avenue"/> <meta itemprop="addressLocality" content="San Diego"/> <meta itemprop="addressRegion" content="CA"/> <meta itemprop="postalCode" content="94043"/> <meta itemprop="addressCountry" content="US"/> </div> <meta itemprop="telephone" content="+1-800-123-4567"/> </div> <meta itemprop="pickupTime" content="2027-08-05T16:00:00-07:00"/> <div itemprop="dropoffLocation" itemscope itemtype="http://schema.org/Place"> <meta itemprop="name" content="Hertz LAX"/> <div itemprop="address" itemscope itemtype="http://schema.org/PostalAddress"> <meta itemprop="streetAddress" content="1234 First Street"/> <meta itemprop="addressLocality" content="Los Angeles"/> <meta itemprop="addressRegion" content="CA"/> <meta itemprop="postalCode" content="94043"/> <meta itemprop="addressCountry" content="US"/> </div> <meta itemprop="telephone" content="+1-800-123-4567"/> </div> <meta itemprop="dropoffTime" content="2027-08-06T20:00:00-07:00"/> <meta itemprop="price" content="119.00"/> <meta itemprop="priceCurrency" content="USD"/> </div>
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